Three ambitious friends, all former brokers, have launched Tidal Jets brokerage in Washington DC. Led by founder and CEO Ethan Levy, the company is born out of the founders' firsthand experience of exorbitant pricing and excessive fees.

“Our journey began with a shared vision to make private jet travel more affordable, transparent and accessible to a wider audience,” says Levy. “We combined our passion for aviation, extensive industry knowledge and dedication to exceptional client service.”

The team possesses comprehensive experience within corporate aviation, and by eliminating unnecessary intermediaries and optimising routes, the company aims to create best value for clients.

“We understand that every client has unique requirements and expectations,” says Levy. “Our knowledgeable and friendly team goes above and beyond to understand client needs and deliver an unforgettable journey from the moment of first contact until the destination is reached.”

The company has established a collaboration with Liquid IV, a smart hydration drink that they say surpasses the hydrating effectiveness of plain water alone, without any added sugar.

“Our passengers will have access to Liquid IV throughout their flights. This is particularly beneficial for long haul or transatlantic journeys. It helps keep passengers feeling refreshed for their upcoming plans,” says Levy.