Honda Aircraft Company has appointed two authorised sales representatives (ASR) for HondaJet sales activities in southeast Asia. The region-wide sales network offers customers in southeast Asia greater accessibility and responsiveness to their needs. Bangkok-based Forth Corporation will represent HondaJet sales in Thailand, Vietnam, Laos, Cambodia and Myanmar, while Singapore-based WingsOverAsia will represent HondaJet sales in Malaysia, Singapore, Indonesia, Brunei and the Philippines.

This comes after the 2022 appointment of Malaysia-based KarbonMRO as the exclusive authorised service centre (ASC) for southeast Asia.

As the HondaJet global fleet exceeds 170,000 flight hours and grows to 230 aircraft worldwide, Honda remains committed to improving customer satisfaction. Recently, the company has added a new FAA-certified HondaJet Level D full flight simulator at its Greensboro, North Carolina headquarters and expanded its service network to 21 locations worldwide. The company's sales and service footprint now spans the Americas, Europe and Asia.

VP of sales Peter Kriegler says: “Southeast Asia is a dynamic market for business aviation and we are excited to expand our presence in the region to deepen our connections with local customers. Forth Corporation and WingsOverAsia bring valuable local expertise to the HondaJet sales network in southeast Asia, and we are delighted to have them join us on this journey. At Honda Aircraft, we are dedicated to exceeding our local customers' expectations with the unmatched capabilities of the HondaJet as well as prompt and attentive services.”

Forth Corp COO Pattanan Amatanon adds: “We are thrilled to be appointed as an authorised sales representative for Honda Aircraft Company in southeast Asia. The HondaJet's impressive fuel efficiency and range make it perfectly suited for this region. Forth Corporation's partnership with Honda Aircraft promises to bring new values to the market, and we are committed to providing exceptional sales support for HondaJet customers through our proven expertise in aviation.”

WingsOverAsia managing director Yeow Meng Ng says: “We are excited to join the HondaJet sales network in southeast Asia. We are looking forward to growing a dedicated sales team to deliver above and beyond aircraft acquisition and ownership support, enabling customers to benefit from the time and cost savings of flying the farthest, fastest, most comfortable and efficient business jet in its category."