US-based charter booking platform JetMembership.com has launched its Jet Membership Preferred Program for clients currently subscribed to a competitive private jet membership or fractional ownership programme.

"We're excited to launch the Jet Membership Preferred Program, which is a great opportunity for private jet charter clients to experience the benefits of JetMembership.com's advanced aircraft sourcing technology and exceptional client service," says marketing director Noah Terry. "We believe that our platform provides a unique and superior service, and we're confident that once clients try us out, they'll want to stay with us for the long term."

Under the Jet Membership Preferred Program, new clients who are currently members of programmes such as those of WheelsUp, NetJets, XO, VistaJet, Flexjet and Sentient Jet etc will receive exclusive benefits. These include a waived initiation fee credit of $499 and half-price membership for the first 12 months, a total savings of $2,293 or 56 per cent of the current membership rate. The normal costs associated with membership include a $499 initiation fee and $299/month for 12 months.

In the same way that luxury automakers like Mercedes-Benz and BMW use conquest cash to attract drivers of competing vehicles, so JetMembership.com's Preferred Program is designed to offer an exclusive opportunity for clients currently subscribed to a competitive private jet membership programme or fractional ownership programme. By waiving the initiation fee and offering half-price membership for the first 12 months, it aims to challenge brand loyalty and encourage private jet charter clients to consider the benefits of its booking platform.

JetMembership.com's iOS and Android mobile application and expert client advisors offer clients full transparency and ease of use when booking private jets, with access to thousands of aircraft worldwide, all at preferred rates for members. Expert advisors are available every step of the way. Clients are not required to deposit any funds and can 'pay as they fly', thus putting no money at risk. This alleviates major consumer concerns, as the company claims many competitors charge hundreds of thousands of dollars upfront.