Reduced fees for clients of competing private jet membership or fractional ownership programmes is a bid to challenge brand loyalty and encourage charter clients to switch to the JetMembership.com booking platform.

Having analysed wholesale quotes from aircraft operators, JetMembership.com says the average price of a charter flight in the US is down compared to last year. And that is the rate it offers through its website and app, new online services that represent major milestones in the company's history.