Upset prevention and recovery training (UPRT) company Aviation Performance Solutions (APS) has appointed Julian Eftekar as executive vice president of commercial operations, to oversee the customer experience, corporate communications and business development teams.

Eftekar brings decades of experience in growing multinational corporations while maintaining the core values and mission of dynamic organisations. His extensive experience in executive leadership, strategic planning and international expansion, as well as his passion for aviation and flying, distinctly qualify him to lead APS into the next phase of growth globally. He will be providing a foundation of guidance and leadership to strategically position the company for successfully meeting the increased demand for safer pilots coming from every sector of aviation. His expertise leading a mid cap marketing agency, working as a management consultant for large cap companies and growing the world's largest performance rights organisation uniquely prepares him to be the person who can assist in pivoting APS and its products and services to the pinnacle of aviation safety.

“Julian's dedication to aviation safety and genuine commitment to people and relationships, along with his significant expertise, make him not only an asset to APS but also to the customers and partners who are committed to achieving the highest standards of safety and excellence within their organisations,” says CEO Paul BJ Ransbury. “Refining and expanding our commercial infrastructure to support increasing demand and industry awareness of the effectiveness of UPRT is key to APS' purpose to help pilots bring everyone home safely.”

“APS' commitment to saving lives and its value-centred culture are what attracted me to the company,” says Eftekar. “The team at APS are the experts in bringing pilots home safely. With the demand for more pilots growing every day, it is crucial that every person who flies continues to feel the umbrella of safety that people like APS provide. I am humbled to have the opportunity to work with people so dedicated to such a noble mission, and I am thrilled to contribute to the continued success of a company that dedicates every moment to such a meaningful cause."