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Business Air News
Business Air News
The monthly news publication for aviation professionals.
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Avfuel's AvTrip will go digital for cash rewards
After nearly 35 years of mailing awards to its loyalty programme members, Avfuel Corporation's AVTRIP rewards programme will undergo the transition to a digital payout method.
The debit push payment sends money securely and directly to recipients in real time.

Avfuel Corporation has unveiled its plan to update its awards process as early as the first quarter of 2023; AvTrip members who are owed an award for the 2022 redemption period will experience a more efficient cash out with a debit push or PayPal payout.

As a more innovative option than a standard debit transfer, the debit push payment securely sends money directly to the recipient in real time. Those who prefer PayPal can opt to receive their cash awards through its trusted payment platform.

Either option negates the need for any physical form of payment, circumventing the need for a cheque or even a gift card. Rather, funds are distributed directly to members' accounts to be used however they prefer. Outside of the initial account setup, award redemption will continue to be completely automatic for AvTrip members, keeping the programme as simple and rewarding as possible. Members can expect extensive communications on how to set up their accounts for the new redemption process ahead of its launch.

“We're excited to heighten our members' experience with the AvTrip programme,” says vice president of marketing Marci Ammerman. “After exhaustive testing, we're ready to make the industry's most efficient and rewarding programme even more efficient by leveraging modern technologies for annual payouts. We anticipate the extensive preparations we've undergone for this transition will result in a smooth process for our members and a successful update in time for the 2023 awards.

“This is part of an overall initiative at Avfuel. Our team is continuously assessing our offerings to discover where efficiencies can be leveraged and how they can be adapted in a more sustainable way.”

Indeed, in addition to efficiency, a large benefit to the upgrade aligns with Avfuel's commitment to sustainability. The company is committed to identifying, developing, providing and advocating for sustainable solutions, and feels a duty to promote environmentally responsible operations at its properties and throughout its network, in addition to facilitating initiatives to help customers reach their sustainability goals. With more than 47,000 registered AvTrip members and an annual payout of more than $1 million, moving from physical payment methods to digital cash awards provides an environmental benefit as well.

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