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Read our latest feature:   Show issue: MEBAA
Wolff spreads the word for Bombardier
Austrian billionaire motorsport executive, investor and former racing driver Toto Wolff has been a Learjet, Challenger and Global 6000 customer. Now he will represent the Bombardier brand around the world.
Bombardier president and CEO Éric Martel (centre) with Susie and Toto Wolff.

Bombardier has introduced Mercedes-AMG Petronas F1 team principal, CEO and co-owner Toto Wolff as its worldwide brand ambassador. For many years, Wolff has turned to Bombardier jets to quickly, efficiently and smoothly travel between business and motorsport engagements around the world. With this longstanding experience in hand, Toto will support Bombardier through a range of activities and touchpoints.

"Toto is a visionary leader and entrepreneur who embodies the spirit of innovation, excellence, performance and competitiveness that have all become synonymous with Bombardier business jets around the world,” says president and CEO Éric Martel. “We are particularly proud that Toto's discerning eye and quality-driven mindset have led him to deepen his ties with Bombardier through this agreement. We look forward to showcasing our capabilities and continuing to promote the Bombardier brand around the world.”

“As a full-range Bombardier customer for over 15 years, starting with the Learjet and Challenger series through to the Global 6000, I appreciate and admire the exceptional level of quality and ceaseless innovation Bombardier stands for,” says Wolff. “Bombardier shares my drive for high-performance, often facilitating it, and I'm looking forward to drawing on my experiences as I represent this fantastic brand around the world.”

Wolff will support Challenger and Global business jet products, including the latest sustainably designed Challenger 3500 super midsize jet and the performance leading Global 8000 flagship aircraft, as well as innovative initiatives such as the recently unveiled EcoJet Research Project. He will also serve to highlight Bombardier's expanding worldwide service centre network, which has recently celebrated significant growth milestones in Singapore and Melbourne, and is poised for further inaugurations this year alone in London and Miami. More specifically, he will focus ambassadorial duties around the service network's turnkey refresh, refurbishment and upgrade offerings that are now available in more geographies, following facility openings and enhancements.

The former racing driver turned investor started his career by founding a tech-focused venture capital firm in Austria. He entered F1 with an ownership stake in the Williams F1 team in 2009, before acquiring a 30 per cent stake in the Mercedes-Benz works team in 2013. Wolff has led the team, that features the most successful F1 driver of all-time, Lewis Hamilton, to unprecedented heights, becoming the most successful sports team in the world based on consecutive world championships.

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