On April 15 the first batch of Gulfstream 450 aircraft to be operated under the partnership framework of Amber Aviation and NetJets arrived at Shenzhen Bao'an International Airport in China. Amber Aviation will continue to receive aircraft from NetJets to quickly build up its core fleet.

This fleet will be operated under the AmberNet name, Amber Aviation's new sub-brand reflecting the global aircraft network that clients can now access through its partnership with NetJets.

The new brand encompasses three new service offerings, including China's first fractional lease programme. Clients joining the fractional lease programme will enjoy the same status as if they owned the whole aircraft themselves, but without the high costs associated with aircraft ownership. The fractional lease programme can start with as few as 50 hours per year with guaranteed availability and a minimum notice period of 24 hours. Fractional lease clients also get access to NetJets aircraft around the world, as well as to exclusive NetJets events.

"Since we announced the launch of China's first fractional lease programme in November 2021, the response from customers has been very positive. Many customers are looking forward to joining the programme once the aircraft arrive," says Chang Qiusheng, founder and president of Amber Aviation. "The product has gotten off to a very smooth start, with customers even using the aircraft on the delivery flights back to Asia.”

In addition to the fractional lease programme, AmberNet also offers a jet card option. The jet card is designed for clients that do not want to lease a fraction of an aircraft but still want the convenience and simplicity of flying privately. Starting as low as 25 hours, clients purchasing a jet cardd can enjoy guaranteed availability with a minimum notice period of 48 hours. Jet card holders will also be able to access the global NetJets fleet and exclusive NetJets events.

AmberNet's third product is the membership service, where members will have a chance to book complimentary ferry flights on AmberNet's fleet. Members will be notified of upcoming ferry flights through a new AmberNet app, which the team is currently developing in-house. Besides notification of upcoming ferry flights, the app will provide other useful functions which all AmberNet customers will be able to enjoy. Clients joining the membership service will also be able to enjoy discounted hourly rates on the Gulfstream G450 fleet.

"Since our announcement in November 2021, the Amber Aviation team has been working tirelessly with NetJets colleagues to ensure that these new products are successfully brought to market," Chang said. "Whether it is China's first fractional lease programme or our new membership service, we have fully utilised the innovative spirit of the Amber Aviation team. "This is an exciting period. As we continue to receive aircraft from NetJets, we are also working towards fulfilling our service commitments to our customers. This is a momentous occasion, both to Amber Aviation, and to China's business aviation industry."

More aircraft will be joining the AmberNet fleet in the coming months. After the aircraft arrive at the Shenzhen headquarters, they will be deployed across major cities in China and Asia, including Beijing, Guangzhou, Shanghai, Hangzhou, Shenzhen, Macau, Hong Kong and Singapore, enabling easier access to the aircraft for customers.

By the end of 2023, AmberNet's core fleet is expected to reach 20 aircraft.