BAN's World GazetteerCanada
Aston Martin and Bombardier have signed a letter of intent to collaborate on custom design services for Bombardier business jets. The collaboration would give customers the opportunity to make the most of top creative minds from the luxury automotive and private jet industries.
“Our discerning customers have come to expect our products' signature smooth ride and the company's no-compromise approach to design, performance and reliability at every level of our portfolio,” says Peter Likoray, senior VP of sales and marketing, new aircraft, Bombardier. “We would be proud to add a new facet to this experience that channels Aston Martin's distinct aesthetic approach.”
This desire to collaborate reflects a common drive to innovate and opens up new possibilities for the cabin experience aboard Bombardier's Challenger and Global business jets.
“We have a highly refined set of automotive design principles, driven by the meticulous application of proportion, craft and technical innovation,” says Aston Martin VP and chief creative officer Marek Reichman, “Bombardier's customers share our owners' desire for unique contemporary design statements. We are truly excited at the prospect of collaborating with Bombardier's accomplished design team to bring our respective design expertise together. Challenger and Global aircraft will give us an opportunity to take Aston Martin design to new heights.”
Bombardier's business jet cabins offer spaciousness, productivity and comfort enhanced by a smooth ride. Cabin innovations such as the patented Nuage seating collection and the sophisticated Pũr Air system highlight Bombardier's unrelenting commitment to passenger comfort and wellness.