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World Fuel extends Rewards member statuses
World Fuel Rewards status tiers were launched in early 2019 as an enhancement to the company's loyalty programme. Due to the significant impact on flying in 2020, the company has decided to extend the scheme.
Read this story in our March 2021 printed issue.

World Fuel Services has announced that World Fuel Rewards 2020 member statuses will remain through 2021 due to COVID-19's impact on flying. Members earn status based on activity in the World Fuel network. This extension will allow members more time to benefit from their current status tier multipliers, earning additional points for greater rewards.

Malcolm Hawkins, senior VP of business aviation global sales, says: “We understand the hardships members and participating locations have faced over the last year. Our hope is that by extending rewards status an additional year, we will enable members to enjoy the points they earned.”

World Fuel Rewards status tiers were launched in early 2019 as an enhancement to the company's loyalty programme. The programme allows members to earn points faster and achieve status in four tiers: Blue, Silver, Diamond and Diamond Elite. Each status tier unlocks greater rewards, so the more members spend within the World Fuel network, the more points they receive.

Updates including new tools, adding status and dramatically expanding eligible products, were made to enhance the programme and speed up rewards redemption. Members can accumulate points when they purchase almost any aviation-related product or service, including maintenance, pilot training, fuel, services, ground handling, catering, deice and more, when they make a purchase using World Fuel Contract, World Fuel Trip Support and AVCARD by World Fuel. Participating locations have a bank of points to reward members for loyalty and spending at their facility. Air Elite by World Fuel also takes advantage of a bank of points supplemented by the Air Elite bonus, which allows them even more points to award customers for loyalty.

World Fuel Rewards membership is free and open to schedulers, dispatchers, flight crew members, pilots and entire flight department teams.

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