This website uses cookies
More information
Site Filter — Worldwide / All Aircraft
Nicholas spots an opportunity with ‘incredibly reliable’ Embraer
Nicholas Air has bucked the trend over the past 12 months; its hours went up 45 per cent, and revenue was up 62.2 per cent from 2019 to 2020. It is planning to place a bulk order for more aircraft some time soon.
The Phenom 300 is one of Nicholas’ most popular types.
Read this story in our February 2021 printed issue.

Nicholas Air, which is headquartered in Oxford, Mississippi, and offers a range of fractional and jet card options as well as leasing and management, took on a number of aircraft last year despite the pandemic. It says that business is thriving. The company is responsible for several aircraft types, including the Phenom 100, CJ3, Citation Latitude and Challenger 300. It has a penchant for Embraer: “We were one of the few operators to purchase aircraft direct from the OEM last year by picking up multiple aircraft from Embraer directly at a time when most people were turning aircraft back, or turning orders back,” comments founder and CEO NJ Correnti.

“Whereas we saw brands really struggle through the summer and even close shop, our customer base continued to fly even through the early stages of the pandemic and the uncertain stages, which I think signifies the health of our business,” adds VP of sales and marketing Peder von Harten. “Overall for 2020, we saw flight hours go up 45 per cent, and revenue was up 62.2 per cent from 2019 to 2020.”

Nicholas Air flies primarily in the US, South America, the Caribbean and Canada. “For us the Embraer product has been incredibly reliable, and it’s been an aircraft that has had a tonne of demand from our customer base,” von Harten adds. “Our fleet is different than other brands with similar models, but the most noteworthy response we get is about the quality. The amount of time and attention we pay to the quality and cleanliness of our fleet, plus some different seating configurations, are exceptionally impactful to the market. We saw a large proportion of customers leaving other providers to come to Nicholas Air purely based on our aircraft being better than what they had experienced before elsewhere.”

Correnti goes on to say that ‘virtually every OEM’ has been knocking on Nicholas' door over the last 12 months in an attempt to secure a bulk order. The final decision is yet to be announced, but he expects to put an order in this year: “Our process to grow the fleet is really borne out of the conversations we have with our members on their preferences, combined with great analytics. Hearing feedback and then implementing what they are seeking is what we are looking for. I think the industry has seen the growth trend we’ve been on and it's exciting to see the manufacturers want to be a part of that.”

Other News
 
Jet Link grounds fleet to bring staff together for safety summit
June 10, 2021
For the fifth year, Jet Linx has grounded its fleet of 120 aircraft to bring all of its employees together to discuss and advance new safety practices and standards for the company and the private aviation industry.
Jet Linx Miami becomes the company's 20th location
May 21, 2021
Jet Linx signs its customers up to 4AIR offset scheme
April 25, 2021
Under the opt-in programme, 4AIR will verify the flight activity of participating Jet Linx customers, calculate the emissions from their flights based on fuel use and then purchase credits to fund real-world projects.
NetJets goes further for Corporate Angel Network patients
April 4, 2021
Popular Latitude and Phenom 300E join Nicholas' roster
March 19, 2021
The Phenom 300E and the Latitude are the most popular types in the Nicholas Air fleet by demand, so investing in more of these aircraft was a straightforward decision, with ‘southern hospitality’ into the bargain.