Jet Aviation has launched a new brand and website, following customer and employee feedback gathered over the course of more than a year. To ensure the brand experience embodies the company's promise of effortless interactions at every stage, a new website was developed in parallel to the brand refresh to reflect the company's commitment to all stakeholders and to conclude the integration of the Hawker Pacific business acquired in 2018.

Jet Aviation has been crafting flight for more than half a century. As a company with some 50 locations and 4,000 employees worldwide, it is committed to enabling global flight with passion, wherever its customers are. Ease and seamlessness are at the core of the company's brand refresh.

“When Jet Aviation was founded, we represented innovation, quality and a commitment to customer service,” comments David Paddock, president. “Fast forward to the present and our brand continues to tell customers that they can expect the best from our services and products, and that we put the customer at the centre of everything we do. Jet Aviation drives customer loyalty by delivering a recognisable, elevated customer service offering and by making it easy to do business with us. That's what our customers expect. That is who we are; the effort behind effortless.”

Further to Paddock's appointment as president in June 2019, and the subsequent appointment of his new leadership team, the company began reviewing its brand values and commitments against its existing identity. Following in-depth research and analysis of hundreds of interviews with various stakeholders, Jet Aviation is refreshing its brand as part of its ongoing efforts to align its products; deliver an authentic, memorable, and seamless service; and develop novel and sustainable industry solutions.

“Our goal is to shape innovative, world class standards in service and quality as a leading aviation partner in global flight,” adds Elouisa Dalli, senior VP of group marketing and communications. “With a revitalised focus on our brand identity and promise to deliver a simple, warm and cohesive, elevated experience across our businesses, we are ensuring Jet Aviation maintains relevance in this changing world.”