Boston-based brokerage Magellan Jets says it is flying into the new year with a renewed sense of optimism, despite the challenges faced by the business aviation industry due to COVID-19. In response to the pandemic, the company helped new and existing clients navigate uncertainty by rapidly enhancing health protocols and deploying new programmes aimed at enabling more people gain access to essential travel services and business aviation experiences.

Magellan has been lauded for its leadership in increasing safety margins, providing peace of mind and purely private solutions for jet card owners, pay-as-you-go members and on-demand charter clients. This commitment to ensuring the wellbeing of guests and crew has resulted in a 95 per cent membership retention rate, with jet card sales up 200 per cent. Additionally, the purchase size of hours increased over 20 per cent, even though flight volume was down 20 per cent.

“Owners, members and customers investing in our product are bullish with their outlook on business and personal travel in 2021,” states CEO Joshua Hebert. “They're investing in their future travel now so, as things improve in 2021, they have a safe, guaranteed solution in place for their families and organisations, ready to be utilised at a moment's notice.”

Early in the pandemic, Magellan Jets' COVID-19 task force implemented the 5 X 5 PureSky Safety Standard, continuously elevating operational excellence and safety requirements, with a firm commitment from the supply chain and partners to serve, protect and act in the best interests of its clients, their colleagues and families.

“Through our unwavering commitment to safeguarding the well-being of all guests and crew, we've established multi-layered protocols that ensure the highest levels of safety with every experience,” says COO Todd Weeber.

In 2020, Magellan Jets also successfully launched its mobile app and web portal for clients, as well as a new pay-as-you-go membership, which have helped open the world of business aviation to many new private travellers and former first-class fliers.

“Throughout this past year, we've continued to push the envelope, making access to private aviation easier than ever,” adds Magellan president Anthony Tivnan. “Our new mobile platform and membership services allow you to book purely private experiences with ease and full transparency.”

Magellan Jets also launched collaborations with IYC, Four Seasons Hawaii, AMAN Properties and St. Barth Properties this year, bringing its members continued luxury and safety through all aspects of their personal travel. The company is looking forward to fostering more partnerships and increased flight volumes in 2021 as travel bans begin to lift.

However, the company is most proud of its employee retention. “Investing in your employees is the smartest business decision you can make,” concludes Hebert.