Maintenance management software company Traxxall has appointed Tyler Webster as regional sales director. He will be based in Santa Barbara, California. Reporting to the president, his mandate is to generate new business; prospect, qualify and drive sales.

Previously Webster served as sales director at Jet Edge; vice president, charter at Silver Air; and trip manager at XOJET. He earned a BSc in Business Administration from Embry-Riddle Aeronautical University in 2016.

“We are pleased to announce the creation of the regional sales director position based in California,” says president Mark Steinbeck. “California is home to more than 3,300 business aircraft, making it one of the largest markets in the country. For this reason, and as a function of our growth and development, we created this new role. With his industry experience developed in the region, Tyler is ideally suited to this new position. We welcome him to the Traxxall team and look forward to our shared success.”