Air Culinaire Worldwide has launched its new London Lifestyle menu, Paris Lifestyle menu and corresponding microsites developed exclusively for the private aviation community.

“It's our job as specialists to inspire our customers with their food choices, whilst still keeping the authenticity of the city they are departing,” says general manager London Neil Hayes. “The European market is one of the most diverse in the world, which is why our Lifestyle menus offer a variety of different cuisines, from the fun and eclectic tastes of street food to the complex flavours of fine dining.”

The London and Paris teams performed extensive research and development into ensuring each ingredient and menu item selected for their menus would translate seamlessly into the in-flight environment, as well as represent a specific lifestyle prominently found in their respective metropolitan area. The resulting menus are a mixture of traditional items with a twist, dishes composed of emerging flavours found in the local foodie scenes of London and Paris, and a bevy of health conscious, diet-driven menu items.

“The Lifestyle menu concept provides a unique way to inspire our clients' in-flight food selection, while aligning our brand in Europe and beyond,” adds general manager Paris Frederic Juillet. “Each part of the world has its own cuisines and lifestyles, and that concept brings the best of both for the delight of our clients' taste buds and state of mind.”

To coincide with the menu launch, the ACW Menu app has been updated to include the corresponding menu items for the locations served by Air Culinaire Worldwide's London and Paris kitchens. In addition, a microsite for the London Lifestyle menu has been launched, and extensive updates were performed on the existing Paris Lifestyle menu microsite so as to match the design aesthetic and menu items found on the new menu.

Air Culinaire Worldwide, a Universal Weather and Aviation company, serves in-flight catering to hundreds of airport locations across the globe. With 23 owned-and-operated kitchens and hundreds of associate catering partners on six continents, business aviation organisations receive the total in-flight catering experience from one resource: Air Culinaire Worldwide.