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Business Air News Bulletin
Business Air News Bulletin
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Surf Air continues to build on membership model
With the help of Advanced Air, the company's third-party flight operator and long-time partner, Surf Air has restored operational reliability to its former levels of over 90 per cent.

Surf Air reports that it has settled a lawsuit against its former flight operating partner Encompass Aviation. In doing so, it has regained full access to its entire fleet of branded Pilatus PC-12s, an unfortunate consequence of negotiations that had caused severe disruptions to the company.

“By doubling down on our most popular routes and eliminating non-core flying, we have proven route profitability and that the fundamental business model works,” states chairman and CEO Sudhin Shahani. “Our plan for 2019 is to continue to invest further into these core markets and expand access to Surf Air through new, more flexible membership product offerings.”

The company has rebuilt a core schedule and added more flights across Los Angeles, San Francisco, Santa Barbara and Lake Tahoe. It will continue to add flights as it acquires more members, and will also add back leisure weekend destinations such as Las Vegas, Napa, Monterey and Palm Springs.

With the help of Advanced Air, the company's third-party flight operator and long-time partner, Surf Air has restored operational reliability to its former levels of over 90 per cent.

Advanced Air has been a critical partner during this transitional period. With its proven professional and safety record, it is the perfect, value-aligned partner to continue to scale our business," Shahani continues.

Surf Air is looking to scale membership growth through its new Express membership, which allows flyers to buy and fly on a per-seat basis. The scheme enables less frequent flyers to enjoy time-saving air travel. The company has also introduced a number of limited-time special offers under its Commercial Matching Program, by targeting all frequent flyers who are ready to make the switch from the commercial airline experience. The Commercial Matching Program will match the price of any commercial flights already booked through April 30th with Surf Air credit.

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