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Business Air News Bulletin
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Digital charter boost comes from integration of DA companies
PrivateFly has been working hard to integrate fellow Directional Aviation company Skyjet's sales team within its organisation. Investment in the digital platform is being increased, as is buying power.
Senior vice president of sales Michael Hall will lead the US sales team.

On-demand charter broker PrivateFly has completed its integration with Skyjet. The two companies are now operating as a single entity under the PrivateFly brand, within Directional Aviation's OneSky portfolio.

The move sees PrivateFly double in size in the field of digitally-led charter in both North America and Europe. As OneSky's on-demand offering for private jet travel, the company sits alongside fractional ownership provider Flexjet and jet card provider Sentient Jet.

The integration has brought together PrivateFly's US and European teams, together with Skyjet's US sales team that is primarily based in Boston but with other locations in New York and Dallas. At the helm of the larger entity is PrivateFly's leadership team, headed by CEO Adam Twidell, a former Royal Air Force pilot who co-founded PrivateFly in 2008.

PrivateFly's restructured USA sales team will be led by Michael Hall, who becomes senior vice president of sales having spent ten years with Skyjet and Sentient Jet. Skyjet was acquired by Directional Aviation in 2014, with PrivateFly's acquisition announced in September 2018.

Twidell says: “This is a very exciting year for PrivateFly as we ramp up our global presence and our offering. We've been working hard to integrate Skyjet's excellent US-based sales team and restructuring our operation, to give us the optimal framework for this next phase of development. We're increasing investment in our digital platform and our buying power is strengthened even further under OneSky, as is our emphasis on safety and service, but we retain our innovative spirit and distinctive culture. Passionate people remain at our core and our increased size gives greater career opportunities for our teams in the US and Europe.

“Being part of OneSky is opening up a number of ways we can develop unique products and aircraft access within our on-demand charter services, and we're looking forward to enhancing the customer experience for both existing clients and new ones, wherever and whenever they need to fly.”

OneSky spokesperson Andrew Collins adds: “The PrivateFly brand is now the singular focus for OneSky's on-demand charter vision in both North America and Europe. For clients who want the flexibility and immediacy of on-demand private flights there is no better solution; global, digitally-driven and market-leading in terms of size, best practice and customer service.”

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