Bombardier Business Aircraft has appointed Peter Bromby as VP of worldwide sales for the Learjet aircraft series. Bromby will assume overall responsibility for sales with a dedicated US-based sales team and apply his experience and insight to driving sales of the Bombardier brand. He will retain his current responsibilities as VP of worldwide pre-owned aircraft sales.

Having joined Bombardier in 2015 as director of Learjet sales, Bromby was promoted one year later to the role of regional VP of pre-owned sales and helped to transform the OEM's pre-flown Learjet, Challenger and Global business. He will have a clear mandate to increase Learjet brand awareness and sales, particularly in the North American market.

“Peter is an accomplished industry veteran with a proven track record,” says senior VP of worldwide sales and marketing Peter Likoray. “Given his impressive vision, leadership and experience, he will bring a strong sales focus on the Learjet 70 and Learjet 75, key pillars of our portfolio.

“Learjet aircraft are some of the best performing and best equipped aircraft in their class and offer the best value. They also bring distinct comfort advantages that have become synonymous with Bombardier these past decades.”

More than 2,200 Learjet aircraft are flying around the world, ranging from the Learjet 23 to the Learjet 75.