JetSmarter is offering all new registrants on its website the option to book two private flights at member prices, valid for 14 days. The offer will enable new travellers to save an average of $750 on their first two flights, and is designed to promote the company's annual membership. Starting at $1,995, membership allows JetSmarter clients to save up to $250 an hour per flight while gaining access to VIP events and perks from luxury partners.

Travellers will be able to choose from any of the flights posted in the app or online, create a flight along existing routes, charter a flight to any destination and share it with other fliers or keep the flight completely private.

Chief revenue officer Mikhail Gaushkin says: “As we continue to democratise the private aviation industry, many travellers will see that flying private is becoming more convenient and accessible than commercial aviation itself. Our business model allows us to provide our travellers with private jet services at extremely low costs, and through this offer we're encouraging jetsetters to try the experience for themselves, to feel the real difference between commercial and private aviation.”