Bell Helicopter displayed its Urban Air Taxi cabin, along with its 505 Jet Ranger X and 525 Relentless, at Heli Expo 2018, which took place from 27 February to 1 March in Las Vegas.

“We are continuously discovering new ways to deliver vertical flight to the masses and our Urban Air Taxi is the first step,” says executive VP of technology and innovation Michael Thacker.

The OEM has also revealed that it is rebranding from Bell Helicopter to Bell, complete with an updated dragonfly logo. “Bell has always been about more than just helicopters,” says president and CEO Mitch Snyder. “Our team has spent the past 80 years pushing the boundaries of flight, and now we will accurately reflect that quest.

“The dragonfly can take off and land wherever it wants, fly quickly and efficiently in any direction, and hover at will. It represents the mastery of flight, something we strive to achieve.”