Order a Hawker or King Air aircraft before the end of June and you could receive a free Lotus sports car. That is the unusual deal being offered by Hawker Beechcraft to buyers in Europe, the Middle East and Africa, following its agreement to collaborate on engineering initiatives with the car maker.

Hawker customers will receive a Lotus Evora while Beechcraft King Air buyers will receive a Lotus Elise.

"Lotus is a perfect partner for Hawker Beechcraft as we both share a long-standing tradition of providing products with ground-breaking design, technical innovation and exceptional quality and performance," said Shawn Vick, HBC evp. "This strategic alliance represents an exciting and progressive step forward in both the aviation and motoring markets, allowing our engineers to share knowledge and expertise that will benefit both parties."

Like HBC, Lotus was the first in its respective field to embrace composite design. Technology development meetings between HBC and Lotus engineers will provide an opportunity for sharing expert knowledge.

HBC will be accompanying the Lotus Renault GP at a number of F1 Grand Prix events over the coming season, including appearances at races in Turkey, Monaco, Germany and Britain, to showcase its range of aircraft to key growth markets in private aviation. Hawker aircraft will be featured at local airports throughout the race weekends, while prospects and clients will be treated to exclusive events within the Lotus Renault paddock.