London Executive Aviation (LEA) is now talking to the world through Twitter. LEA's 'tweets' include updates on the UK company's services and destinations, the latest empty leg opportunities and links to new footage on the operator's YouTube channel.

Patrick Margetson-Rushmore, ceo, says: "We've got over 200 followers already. We're eager to be at the leading-edge of new technologies and social media. Twitter is 21st-century word-of-mouth and a great way for us to talk to our customers and potential customers. We're looking to add inventive tweets all the time." George Galanopoulos, LEA's md adds: "We're really excited about how we can use new media to promote and improve our business."