Denmark's Air Alpha has brought a six-seat configured Learjet 60XR into operation targeting private clients ranging from the ceo to the electrician. Jesper Carvalho Andersen, ceo of the Air Alpha Group, says: "There is a growing demand for private air charter in Scandinavia. It is to satisfy this increasing demand for faster and more comfortable travel that Air Alpha has added a brand new Learjet 60XR to its fleet.

"The 60XR has the latest in flight technology and design and passengers can use the satellite phone or have meetings in complete privacy. The aircraft enables them to make the best possible use of the journey time." Air Alpha, based at Odense airport, is putting the emphasis on enabling clients from all walks of life to try out services without having to make any long-term financial commitment. "The 60XR is being marketed to the electrician as well as the ceo," Carvalho Andersen says. "We offer ad hoc flying - charter without any sort of binding agreement so clients pay only for the trip and nothing else. In this way Scandinavian companies can start slowly and comfortable and judge for themselves whether the logistics are valuable for them and their business"

He says the 60XR, which operates worldwide, offers six comfortable single seats in a comparatively quiet cabin with a mini bar and lavatories.

Air Alpha, which also operates three C-560s, provides all related services including transport to the nearest airport and car upon arrival to hotel and meeting room bookings.

Air Alpha sells, maintains, and operates aircraft focusing on the European market, mainly Scan-dinavia, the Baltic States, and Russia. Carvalho Andersen says: "Our latest expansion, involving representative offices in Riga as well as Moscow, enables us to support our increasing number of customers in the East."