Aero Asset has made three strategic appointments to bolster its advisory and market research team. The additions reflect the Toronto, Canada-headquartered helicopter sales and market intelligence firm's ongoing investment in digital platforms designed to support the global rotorcraft market with real-time market intelligence and advanced asset valuation services.

Julie Guedon has been appointed senior director of advisory services, leading the newly formed advisory division. She brings over a decade of international SaaS experience in scaling digital platforms that transform complex data into actionable intelligence and performance-driven insights.

Thales do Couto Neto and Camilo Bicudo have been appointed directors of market research. Both held preowned aircraft market research positions before joining Aero Asset.

Emmanuel Dupuy, co-founder, says: “More than ever before, industry stakeholders want market data that informs strategy, capital allocation, pricing, timing and risk management. These appointments strengthen our ability to deliver unparalleled market intelligence and valuation services at scale.”