Northern Jet has achieved a 98.2 per cent renewal rate on its Private Advantage Card programme in 2025. This milestone reflects the deep trust, long-term relationships and consistent value the US business jet operator delivers to its clients.

“Retention at this level is more than a metric, it's a reflection of the relationships we've built and the trust we've earned,” says Chris Bull, CEO. “Our Private Advantage Card holders know that every flight, every detail and every interaction is handled with the care and excellence they've come to expect from us.”

Over the past several years, Northern Jet made a deliberate decision to listen closely to its clients as they shared what mattered most to them: more personalised service, greater continuity and real human connection throughout their travel experience.

In response, the company has evolved its service model of investing in people, refining processes and building dedicated teams designed to deliver the experience clients were asking for. These changes were not driven by trends or technology, but by direct client feedback and a commitment to doing what makes the difference. The result is a Private Advantage Card experience built around knowing clients by name, anticipating their preferences and respecting their time before, during and after every flight.

Northern Jet's Private Advantage Card is designed to offer more than access to private aircraft. It delivers a personal, private and authentic experience that clients genuinely value. The exceptional renewal rate reflects Northern Jet's ability to consistently deliver on its promise: making time matter for every client, on every trip.

Clients repeatedly choose Northern Jet for: human-centred service – every call is answered by a real Northern Jet team member, ensuring clients always speak with someone who knows them by name and understands their needs; consistent excellence – from the owner services team to the flight crew, every Northern Jet employee is aligned around delivering a seamless, dependable experience; a culture of trust – decades of loyalty and industry expertise have built a brand known for integrity, safety and reliability; and making time matter – Northern Jet's 98.2 per cent renewal rate is a clear indicator that its focus on authentic relationships and personalised service resonates deeply with clients.
“Our clients aren't just renewing a jet card,” Bull concludes. “They're renewing a relationship, a commitment and a shared understanding of what truly exceptional private aviation should feel like. When you listen carefully and deliver intentionally, loyalty follows.”