UK, Midlands-based luxury aviation caterer Niche & Bespoke has expanded into southern England through the acquisition of Deluxe Catering, in a deal advised by Cattaneo Corporate Finance and supported by a funding package from HSBC UK.

The deal marks a major milestone for Niche & Bespoke, enabling it to extend its premium in-flight catering services to airports in the south of England from Deluxe's catering facilities in Andover in Hampshire and at London Stansted airport, complementing its existing operations at Birmingham airport.

The funding will also support improvements in logistics and operational efficiency, while further increasing production capacity as it becomes one of the largest independent luxury aviation catering groups in the UK.

Daniel Robinson, CEO of Niche & Bespoke, says: “The acquisition of Deluxe will create greater opportunities for clients flying out of the South of England. While Birmingham is well-positioned for international and domestic flights, the greatest concentration of private aviation traffic lies in the South. This move enables us to better serve those clients with enhanced, seamless catering solutions.”

Niche & Bespoke was founded in 2018 by CEO Dan Robinson and has grown rapidly. Deluxe meanwhile, has built a reputation over more than three decades as a leader in private jet catering, delivering high-quality in food service to an array of prestigious clients.