JetFuel Direct (JFD) is introducing a digital platform for direct buying and selling of aviation fuel. Purpose-built for regional, business and cargo operators, the platform simplifies complex fuelling procedures and provides the transparency and efficiency that both suppliers and operators have long sought.

“Aviation fuel has lacked the clarity and balance that both suppliers and operators deserve,” says Dave Diulus, co-founder and president of JetFuel Direct. “Our platform gives suppliers stronger tools and faster settlement, while operators gain a straightforward, reliable way to manage fuel purchases. It is a huge step towards a smarter and more sustainable market.”

The benefits for suppliers include: margin recovery through direct connections with operators; faster cash flow, with settlement in approximately 48 hours to improve Days Sales Outstanding; control over pricing, with flexibility by location, date and volume uplift; forecasting and budgeting support through integrated analytics; and SaaS-based adoption requiring no capital investment or heavy IT integration.

The benefits for operators include: simplified fuelling procedures through an intuitive digital workflow; speed and ease of use, cutting through the complexity of fuel purchasing; predictable uplift costs that support better trip planning and budgeting; transparent pricing referenced against Platts instead of unclear retail numbers; and clear visibility of into-plane charges, taxes and fees at the airport level.

JetFuel Direct is beginning its industry engagement in Europe, the Middle East and Africa, where demand for faster, clearer and more efficient fuel procurement is accelerating. Demonstrations and supplier briefings will take place at the IATA Aviation Energy Forum in Mexico City later this month, highlighting how JFD strengthens supplier performance while simplifying the operator uplift process.