Silver Air Private Jets, a south Californian private aircraft management and charter company, has promoted Jessica Rust to executive vice president of sales.

In her new role, Rust will lead Silver Air's sales strategy and drive the continued growth of Flight Club, the company's exclusive, invitation-only programme for discerning individual and corporate clients. By eliminating complex commitments and non-transparent pricing, the programme delivers flexibility, control and peace of mind, transforming the traditional charter experience.

“Jessica's promotion is a testament to her exceptional leadership and deep industry expertise,” says Jason Middleton, CEO and founder of Silver Air. “Her vision for Flight Club and her ability to build lasting relationships make her the ideal leader to drive our sales organisation forward, particularly with corporate travel departments seeking consistency and a more straightforward approach to charter.”

Rust brings more than 20 years of experience in business aviation, with a track record of building high-performing sales teams and delivering tailored solutions to clients. At Silver Air, she previously served as director of charter sales, where she played a pivotal role in launching and scaling Flight Club.

“Silver Air is redefining private aviation with a model that truly prioritises the client,” states Rust. “I'm honoured to step into this role at such a dynamic time in the industry and excited to deepen our partnerships with organisations that demand the highest standards in flexibility and service.”

In this expanded role, Rust will focus on scaling Flight Club, building strategic partnerships with corporate clients and enhancing the systems that power Silver Air's reliable, high-touch service.