US private aviation consumers now have an independent resource for safety and compliance information with the launch of the Private Aviation Safety Alliance (PASA). Founded by industry veteran Jessie Naor, PASA is the only non-profit in the aviation safety space that does not receive funding from the industry it oversees, ensuring unbiased, research-driven insights for passengers of private and corporate flights, helicopter tours, air tours and medical evacuation services.

“Private aviation offers tremendous benefits, but transparency is still a major challenge for consumers,” says Naor. “Many passengers don’t realise that not all charter operators are created equal. PASA exists to bridge that knowledge gap by making safety data accessible, understandable and free from industry influence.”

PASA compiles, analyses and publishes government records and regulatory data to help passengers make informed choices when booking private flights. The organisation’s aim is to provide clear and accessible safety data on private aviation operators, help consumers verify regulatory compliance before they fly, raise awareness of safety disparities between operators and highlight regulatory loopholes. By focusing on these areas, PASA seeks to promote accountability in the private aviation sector.

Jessie Naor is a respected leader in business aviation, bringing extensive expertise in private charter operations, regulatory compliance and consumer advocacy. Former president and chief operating officer of GrandView Aviation, a private jet operator acquired by Wheels Up, Naor is a dedicated advocate for aviation safety. She has served as an elected board member of the National Air Transportation Association and received the NBAA’s Top 40 Under 40 Award.

PASA sets itself apart from other safety rating systems by not requiring operators to pay for certification or audits. Instead, the organisation compiles federal safety records and other publicly available data, providing an independent, consumer-focused view of private aviation safety. “There's a lot of valuable safety data out there, but it’s buried in complex government databases and hard to interpret,” Naor adds. “We're changing that by making private aviation information accessible and consumer-friendly.”

PASA invites private jet, air tour and medevac fliers, corporate flight departments and other industry stakeholders to use its free database of safety resources. Consumers can stay informed by visiting its website and following updates on regulatory changes, safety trends and best practices for booking safe private flights.