Rotortrade has appointed Robert Reguero as deputy head of region for Latin America (LATAM). Bringing nearly 26 years of helicopter industry experience, he will focus on expanding the company’s commercial strategy, partnerships and regional footprint.

Reguero’s career spans key roles at American Eurocopter, Airbus Helicopters, Avinco, Era Group (now Bristow) and PhilJets. His expertise includes customer support, new and pre-owned sales, MRO, flight operations, fleet management and business development. He has worked across North and South America, Europe, Africa and Asia and played a role in developing PBH and HCare services.

“We are excited to welcome Robert as deputy head of region LATAM,” says Raymond Lubrano, VP and head of region LATAM. “His deep market knowledge, strategic vision and hands-on industry experience will be invaluable as we continue expanding our footprint in Latin America.”

In his new role, Reguero will drive commercial growth, strengthen operator relationships and support Rotortrade’s expansion efforts in the region.