Farnborough Airport has reconnected with yacht brokerage Edmiston as its brand partner, alongside the continuation of its collaboration with jeweller Lugano.

For the next 12 months, whether travelling for business or leisure, passengers at the airport will enjoy reimagined lounges to bespoke branding.

Airport CEO Simon Geere comments: “We are delighted to renew our partnerships with Edmiston and Lugano, showcasing our commitment to delivering a world-class service. Together, we share a vision for creating unique and premium experiences, ensuring every guest enjoys an unrivalled journey from the moment they arrive at Farnborough Airport.”

Following a successful two-year partnership beginning in 2022, Edmiston returns with a reimagined presence that underscores its commitment to providing exceptional service and design. Edmiston branding will be featured prominently throughout the airport, including the exclusive redesign of a premium passenger lounge and external signage. The lounge will offer a bespoke experience that immerses guests in the brand’s lifestyle through curated décor, artwork and yacht models. The partnership also includes a two-sided wrap of the airport’s radar tower, the largest airside advertisement site at any UK airport, featuring Edmiston’s creative artwork.

Edmiston chief executive Jamie Edmiston adds: “We are pleased to continue our partnership with Farnborough Airport, an ideal platform to engage with our clients at the start of their journey. Both Edmiston and Farnborough are leaders in delivering exceptional service, and this collaboration allows us to connect with our audience in a sophisticated and impactful way. The Edmiston brand represents the pinnacle of luxury, and this partnership is an opportunity to showcase that lifestyle to a global audience.”

Lugano, which first partnered with the airport last year, will continue its collaboration with a refreshed focus; it has branded a newly designed lounge and a dedicated feature wall in the security screening area. COO and co-founder Idit Ferder says: “We are happy to continue our partnership with Farnborough Airport, offering its travellers a welcoming experience at the Lugano lounge. Designed with the essence of our salons in mind, the lounge provides a peaceful retreat for visitors to unwind during their travels. Should their trip bring them to London, we look forward to welcoming them at the Lugano salon in Mayfair.”