Phoenix, Arizona-based jetNEXA is intensifying its marketing efforts across the west coast of the US in order to attract new clients. The company operates a fleet of Cessna Citation aircraft including the CJ3+ and M2, and its most recent purchase was a 2023 model CJ3+. Sales director Joel Sim says that having a new model CJ3+ sets jetNEXA apart from its rivals: “It boasts numerous features highly valued by our clientele, setting us apart in the marketplace compared to operators utilising older models,” he remarks. “Our clients have expressed significant appreciation for our aircraft, particularly noting the modernity and enhanced comfort of our fleet. Many are accustomed to flying in aircraft from the mid-2000s, and finding a 2023 model like ours is a rarity in the market, making our offerings especially attractive.”

Operating primarily on the west coast, specifically the Arizona area, jetNEXA frequently flies to destinations such as Aspen, Las Vegas, Orange County and Texas. These routes typically involve flights lasting two and a half to three hours, which do not utilise the full range of its aircraft. While the jets are capable of longer journeys – for example Las Vegas to Ohio – the operator plans to make full use of its jets for such trips.

Sim continues: “Looking ahead, we plan to expand our fleet by acquiring another CJ3 before the year's end and setting our sights on a Challenger 350 by early next year. This expansion will continue our growth trajectory. The distinction between Bombardier aircraft and the Citation series is significant; the upcoming Challenger 350 is a super-midsize jet, whereas the CJ3+ falls under the light jet category, offering varied options to our clients.

“We are striving to onboard as many retail clients as possible. As a Phoenix-based operator, our goal is to capture substantial market share in the region by catering to holiday travellers and addressing local travel needs. We are dedicated to maximising our presence and service offerings within this geographic location, ensuring that jetNEXA remains a top choice for discerning travellers.”