The National Air Transportation Association has rolled out NATA Partner+, a strategic marketing platform aligning members' current and future needs with an expansive array of experts, tools and resources. It consists of a network of innovative industry brands and renowned subject matter experts from the NATA membership that elevate operational efficiencies and address local, tactical and strategic issues specific to individual aviation businesses.

In addition to their products and services, NATA Partner+ affiliates offer NATA members added value through a range of discounts, free trials, waived fees, exclusive content and educational training, along with solutions for industry challenges, platforms for business growth and intelligence for increased productivity.

“NATA members face both new and lingering challenges, from looming changes to safety and security programmes to lags in certification, increased market competition and an evolving operational landscape with heightened community pressures. While many of these concerns are shared broadly, the solutions often vary by company or location,” says NATA COO Keith DeBerry.

As the leading trade association representing the business interests of general aviation service companies, NATA provides education, services and benefits to its members to promote industry safety and foster long-term economic success. By utilising NATA Partner+, NATA members and strategic partners contribute to the association's efforts to fulfil this critical mission.

“NATA Partner+ builds on the strength of recognised industry brands, enhances association membership and advances NATA's core mission. Through this programme, NATA is connecting our aviation business community with trusted, strategic partners who support the association while providing enhanced solutions to help our members more effectively and efficiently achieve their objectives; a winning formula,” DeBerry continues.

NATA members can easily search the NATA Partner+ directory for a business solution or tool by referencing need, company name or industry segment.

NATA Partner+ solutions include:

- Technology resources for air charter communications, operations and sales growth;

- Tailored software to support airport ground operations, focusing on operational efficiency and quality control;

- Guidance on developing and maintaining required security programmes, preparing for new regulatory requirements and Transportation Security Administration inspections, responding to TSA Letters of Investigation and civil penalty actions, and understanding insider threats;

- Expertise and guidance on certificate consolidations and approvals, operational approvals, safety optimisation, local FAA office assistance, tax issues, aviation-related manuals and maintenance, and repair and overhaul issues;

- Training and tools for safety risk analysis and safety management system implementation, adoption and management.

“The association leverages its diverse committee structure to identify concerns and to inform engagement with the talented and ground-breaking lineup of strategic partners participating in the NATA Partner+ programme,” states NATA president and CEO Curt Castagna. “The depth and range of industry know-how and ingenuity demonstrated by Partner+ participants is unmatched, as is their enthusiasm for collaborating with NATA to enhance membership benefit; a true testament to their commitment to our collective success.”

Founding NATA Partner+ participants are Hawthorn Hill; iReportSource; KGG; Levo; NDX; and Polaris Aero.

“NATA continues to seek individuals and companies interested in prioritising the safety and success of the aviation business community, while providing additional value to our members and contributions to the association. If this sounds like you, we'd like to hear from you,” Castagna adds.

“Laid bare, the role of an association is to build community and unite industry toward a common goal. NATA is doing just that through Partner+, promoting an environment where members assist one another, raise industry standards and help aviation businesses flourish,” Castagna concludes.