Lider Aviacao has embarked as a sponsor of the A Trinca - Jornada da Liberdade tour, made up of a series of events about entrepreneurship, freedom and success, which is being held until September this year in cities such as São Paulo, Rio de Janeiro, Curitiba, Goiânia, Salvador and Natal. The project is led by influencers and entrepreneurs Flávio Augusto da Silva, Joel Jota and Caio Carneiro, who inspire and mobilise crowds wherever they go and have more than 12 million followers on their social networks.

"Tours like these require agile and reliable logistics to ensure efficient mobility, with all the comfort and excellence characteristic of Líder," says executive aviation officer Bruna Assumpção. Influencers now rely on the services of Líder, which personalises its customers' air mobility and offers a fleet of 18 aircraft from its charter and management unit, made up of models such as HondaJet, Hawker 850XP, Phenom 100 and 300, Premier IA, Learjet 40 and 45, and King Air B200GT fixed-wing models as well as Airbus H145 and Agusta GrandNew helicopters.

"Since the pandemic, we have noticed new entrants into the executive aviation market who are increasingly using this service as a work tool to reach their professional commitments further and faster," adds Assumpção. "We are excited to be part of this journey, as it demonstrates our commitment to supporting initiatives that promote personal and professional development and connection between people."

Líder is the first air taxi operator in Brazil to have its own app, which allows users to get quotes and carry out the entire aircraft charter process, from reservation to payment, via cell phone in a practical, quick and safe way. Through this app, it is also possible for users to stay up to date with empty legs and contract the group flight service to carry out the entire operation in a single environment, from quotation to payment, via credit card or bank transfer.