Victor, a global on demand jet charter platform founded in 2011 in the UK, has relocated its headquarters to Erth Abu Dhabi. The move follows the recent acquisition of Victor by an investment group there.

Aligned with the UAE's Net Zero by 2050 strategic target, Victor will contribute to the nation's sustainability objectives through its climate action initiatives - namely its partnership with SAF producer Neste.

"We are thrilled to establish our headquarters in Abu Dhabi and embark on this exciting new chapter in Victor's journey," says co-CEO James Farley. "Abu Dhabi's strategic location, world-class infrastructure and supportive business environment make it the ideal base for expanding our operations and serving our customer base across MENA. The business aviation market is growing faster in the region than the rest of the world and Victor can uniquely service this market by offering more choice, transparency and best-in-class customer service."

The move will allow Victor to leverage the UAE's unique geographical advantages as a growing global aviation and hospitality hub in order to increase regional market share. The company will benefit from modern aviation facilities, a robust regulatory framework and access to key markets, especially Saudi Arabia, Kuwait, Qatar, Egypt and Turkey. Victor has already witnessed a significant increase in demand from these countries over the past eighteen months with their customer data showing a 104 per cent increase.

Ali Ahmed Alnaqbi, founding and executive chairman of MEBAA says: "We are pleased to welcome Victor to Abu Dhabi and support its growth and expansion plans. The strategic acquisition of Victor by Abu Dhabi and its HQ move reflects the UAE's commitment to fostering innovation and excellence in the aviation sector and reinforces Abu Dhabi's position as a leading destination for business aviation."

Victor exemplifies its commitment to climate action through its pioneering 'Pay Here, Use There' SAF solution, enabling clients to purchase SAF for all bookings worldwide and reduce their CO2 emissions from flying private by up to 80 per cent. Victor's aim is to drive education and awareness of SAF in the region and to encourage the commercial adoption of its working SAF blueprint with local airlines in the UAE.