Volato Group has announced three Key Performance Indicators (KPIs) - total flight hours, light jet market share and net promoter score - to provide stakeholders with greater transparency into its aircraft utilisation and overall customer engagement.
Volato's ongoing commitment to customer satisfaction drove a net promoter score of 86 or better throughout 2023, while its ability to grow its share of the light jet market is indicative of its expanded market penetration.
"In 2023 alone, Volato expanded its HondaJet fleet by 50 per cent and increased its light jet market share to nearly three per cent. This is a testament to our focus on delivering operational excellence while growing positive contribution margin from flight operations," says CFO Mark Heinen. "Even with this tremendous growth, we maintained our emphasis on providing high quality customer experiences. This is evident in the consistency of our overall net promoter score and validates the investments we continue to make in this area to create ongoing value for our customers."
The disclosure of additional KPIs will also provide Volato stakeholders with clearer insights into aircraft utilisation and overall customer engagement as the company expands its operational footprint.
Heinen continues: "As a newly public company within a rapidly growing industry, we believe transparency is imperative. By providing stakeholders with clear insights into utilisation and customer engagement metrics, we are further aligning transparency standards in the private aviation sector with those found in the commercial airline industry. More importantly, greater disclosure also means that our stakeholders can make better informed decisions, which is foundational for customer trust and satisfaction."
Volato expects to provide updated information on the above KPIs on a quarterly basis.