Toronto, Canada-headquartered helicopter trading firm Aero Asset has appointed Ed Sale as senior sales director.

Sale began his aviation career in aircraft operations in 2001. He then joined Leonardo's UK distributor Sloane Helicopters, followed by a stint at Airbus Helicopters UK as sales manager for private and business markets. Prior to joining Aero Asset, he was director of HeliGroup, a UK company specialising in helicopter procurement and commercial operations.

"Ed's extensive helicopter operations and OEM sales experience will prove invaluable in supporting helicopter buyers and sellers," says sales William Sturm.