A global provider of safety and survival technologies, ACR Electronics has re-hired Jeff Geraci as the general manager and vice president of Artex, a leading brand for aircraft emergency locator transmitters (ELT). In this capacity, Geraci will spearhead Artex's strategic growth initiatives, reinforce its position in the market and drive innovation within the company.

He brings a wealth of experience and expertise to his new role, having previously served as an instrumental figure in the success of ACR Electronics during his earlier tenure with the company. With over two decades of experience in the safety and survival technology industry, he has consistently demonstrated outstanding leadership, vision and a passion for delivering high-quality products that save lives.

“We are thrilled to welcome Jeff back to the ACR Electronics family and to have him leading the Artex brand,” says John Nguyen, president of ACR Electronics. “His profound knowledge of the industry and proven track record of driving growth make him the ideal professional to take Artex to new heights. We have complete confidence in Jeff's ability to strengthen our market presence, expand our product portfolio and continue our legacy of providing reliable and cutting-edge solutions to our customers.”

As general manager and vice president of Artex, Geraci will be responsible for overseeing the brand's overall operations, including sales, marketing, product development and customer support. Under his guidance, the company aims to further solidify its position as a leading innovator in aviation ELTs including the new GADSS Distress Tracking ELT and new lithium free Survival ELT for commercial operators.

“I am honoured and excited to return to ACR Electronics and drive projects forward for Artex,” Geraci states. “This company has a long history of delivering products that help save lives in some of the most challenging situations, and I look forward to contributing to its ongoing success. Together with the talented team at Artex, we will strive to bring new and advanced solutions to the market, ensuring the safety and security of our customers worldwide.”

Geraci's strategic vision, combined with his profound understanding of the industry, is expected to accelerate Artex's growth and reinforce its commitment to providing market leading products and services to customers across the globe.