Elevate Aviation Group has approved an additional annual investment of nearly $10 million toward growth. Founder and CEO Greg Raiff says of the investment: “We believe there is space in the industry for an established platform, one that is focused on servicing the client first. This investment affirms that commitment. It enables us to scale our business by expanding our infrastructure and adding experienced industry professionals to grow our fully integrated aviation services platform further.”

The investment comes during an opportune time when competitors are making headlines each week for significant shifts in business strategy and structure at the potential expense of customer service.

Adding to Raiff’s comments is Elevate Aviation Group president Randy McKinney, who shares: “Each of the Elevate Aviation Group business units is benefiting from our investment. Our client-first focus provides a disciplined approach around systems and processes, all designed to support our talented team members with quality and speed when delivering the best client solutions in the business.”

Elevate is looking to significantly staff up with talent in client-facing roles across its business units while continuing to expand its footprint as it looks to open offices and destinations for MRO services. Jon Reed, who recently joined as chief sales officer, shares: “I have been fortunate to hold senior roles throughout my career with other organisations that executed growth initiatives. This investment, in support of our strategic plan for scalable growth, enables us to expand our team across charter, management and aircraft brokerage. By adding to these areas, we can continue to service our existing and future clients’ aviation needs at the level they have come to expect from EAG.” Based in New York City, Reed also mentioned the company’s plan to open an office in Manhattan later this year.

In recent months, the company has announced multiple vital appointments to its leadership team, which will continue to drive the growth plan for their respective business units. “Over the last several months, we have focused on building brand awareness and attracting talented professionals passionate about the industry they represent. The additional investment will support EAG’s Total Rewards programme offerings to attract and retain top talent in our industry,” comments Jeannie Thorne, vice president of human resources.

EAG is an integrated US aviation company offering charter, aircraft management and related business aviation services through its Private Jet Services, Keystone Aviation, Keystone MRO and Elevate Jet divisions.