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Business Air News
The monthly news publication for aviation professionals.
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Double digit growth drives progress for Vista
The growth is sustained by the added capabilities from its 2022 acquisition strategy, which includes full Vista aircraft and service upgrades to harmonise its premium brand positioning across the world.
Vista has a penchant for Bombardier aircraft.
Read this story in our July 2023 printed issue.

Last year’s high double-digit growth and strong sales momentum continue to prevail through 2023 for Vista. Founder and chairman Thomas Flohr says: “As a group we have delivered a very strong Q1 performance and continued to build on the great momentum of 2022. Across all markets we continue to see unprecedented levels of demand from existing and new members, with many more hours being sold to existing members as well as a large number of new clients asking to join Vista, reflecting the enduring demand of the subscription model across our customer base.

“Our members recognise that we provide the best value and end-to-end experience in the industry. Our asset free, technology-driven solutions meet the need of every private aviation user, and we are fully committed to innovating and advancing our flying solutions across every corner of the globe. Today, we offer more aircraft with our iconic silver and red quality than ever before, and I am pleased with the progress we have made on integrating now one year on.

“Vista has a proven 19 year track record of growth and a prudent financial policy, which has enabled the group to build our global infrastructure to support all our valued members around the world.”

The group has delivered a record first quarter with high revenue growth, continued EBITDA margin expansions and continued strong growth momentum for subscriptions and services. Record results are underpinned by Program sales, with approximately 9,000 gross annual hours sold in the quarter, up 55 per cent year-on-year.

Growth was led by the US following significant investment, and Program annual hours sold in the quarter doubled relative to the same quarter last year. Strong growth was also witnessed in the Middle East, which was up nearly 50 per cent year-on-year, and was the second strongest region for new clients in the quarter. Globally over 50 per cent of hours sold in 1Q23 were to existing clients, mostly in Europe and Asia, demonstrating the strength and proven endurance of this product.

Growth is sustained by the added capabilities from its 2022 acquisition strategy, which includes full Vista aircraft and service upgrades. More than 200 aircraft now bear the silver and red interior standards.

On 1 May, 2023 the group successfully executed on its refinancing strategy for the year with a new $500m five year senior unsecured bond that was two times oversubscribed.

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