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Business Air News
The monthly news publication for aviation professionals.
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RedBird assets set to enhance Blade business
RedBird has increased its ownership position in Blade. Its global sports and media properties complement Blade's UAM solutions for fans attending large sports and entertainment events at congested locations.

RedBird Capital Partners has increased its ownership in Blade Air Mobility to more than five per cent and partner Andrew Lauck is to become a board observer.

RedBird founder Gerry Cardinale has been invested in Blade since 2016, and collectively the RedBird and Blade teams have closely collaborated as each has built out its respective aviation business. Blade's core operations in last mile air mobility, jet charter and organ transplant flights overlap with RedBird's existing aviation portfolio, and both companies expect to be leading supporters of aviation's eventual transition towards eVTOL technology.

The two companies will also leverage tactical alliances across RedBird's portfolio to accelerate Blade's growth objectives across all of its business lines. RedBird's global sports and media properties provide a natural complement to Blade's urban air mobility solutions for fans attending large sports and entertainment events at congested locations.

“Gerry has developed some of the most exciting platforms in aviation, sports and entertainment, and the strengthening of our partnership with RedBird will allow us to supercharge our offerings to Blade flyers in the US and Europe,” says Blade CEO Rob Wiesenthal. “The partnership will also allow us to build our fast-growing organ transplant flight business and source acquisitions that can benefit from our global brand, infrastructure and tech platform, ultimately accelerating our timeline to achieving profitability while enhancing our growth trajectory.”

“Blade is an integral part of our broader aviation investment strategy, which looks to benefit from current aviation market growth as well as future disruption from the transition of helicopters to electric vertical aircraft,” adds RedBird founder and managing partner Gerry Cardinale. “Rob and I have worked together in various capacities for the last two decades, and I have tremendous confidence in his vision and capacity to lead and shape the sector for the benefit of Blade users and shareholders.

“Our investment style is to identify and scale investments in closely held founder-led businesses where we can bring true synergies and strategic support by virtue of our domain expertise across our core industry verticals. In the case of Blade, we will look to leverage the breadth and depth of our aviation, sports, media and experiential consumer properties to further Blade's strategic growth objectives and continue to provide premium offerings to its end users consistent with the Blade brand.”

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