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JetNet boss issues call to arms on sustainability
Without sustainability in aviation, there will be disruption: Greg Fell is calling on the industry to lead the charge into SAF and carbon offsets.
CEO Greg Fell at the JetNet iQ Business Aviation Summit.

JetNet CEO Greg Fell recently took the stage at the JetNet iQ Business Aviation Summit in New York to issue a call to arms for the industry on sustainability. His remarks came at the end of the session called Sustainability: Getting to Our Bluer Skies. Greener Future., featuring Alder Fuels chief legal office Tim Obitts and chair and CEO Bryan Sherbacow; IBAC director general Kurt Edwards; Azzera founder and CEO Puja Mahajan; and Gulfstream Aerospace director, technical sales Steve Cass.

"We must be leaders in the adoption of sustainable aviation fuels and carbon offsets,” says Fell. "If we wait, we will be disrupted by this issue. The 60 year old executive flying in a business jet may not care. But the 40 year old executive flying in a business jet does care. That difference is enough to disrupt our industry. Waiting is not a strategy.”

The theme of this year's 11th annual iQ Summit was Bluer Skies. Greener Future. The event was the largest in its 11 year history and brought together the business and thought leadership of the business aviation industry.

"The drive to sustainability is real, and we are about to be disrupted by this issue,” Fell continues. "This disruption is going to happen. If you are a student of disruptions, you know how these things work. We can be leaders or we can wait to be disrupted. I believe we should be leaders. We should be leading the charge into sustainable aviation fuel and carbon offsets. If we don't, someone or something else will disrupt our industry.”

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