Swiss headquartered aviation software specialist Rusada has launched its new company branding following a sustained period of success.

Since June 2020 the company has undergone significant internal transformation to better serve the needs of the industry. Despite the challenges presented by the COVID-19 pandemic, Rusada hired over 60 new employees, delivered 10 major releases of its Envision software along with three new apps, and signed up over 15 new customers.

CEO Julian Stourton says: “The initial months of the pandemic were filled with uncertainty and caution as the world stopped flying. Fortunately, due to our diverse customer base of well-managed organisations, we were able to regroup and begin to plan for a post-pandemic industry. We reorganised our development teams to better exploit the collective talents of our staff and used our increased capacity to further increase the performance and functionality of our software.”

To capitalise on this period of success and adapt for a new chapter in the aviation industry, Rusada has refreshed its brand to better reflect the company’s identity and its offering. This includes a new logo, new imagery, new colour scheme and a new website.

Stourton continues: “We felt that our previous branding didn’t properly convey the dynamic company we have become or the sophistication of our software. This new brand perfectly demonstrates our focus on modern technologies, streamlined solutions and a user-friendly approach. The industry’s attitude towards maintenance software is much changed since the beginning of pandemic. The benefits a modern solution can bring to operations are now much more appreciated, and the increases to profitability are more visible and tangible than ever. We are now better placed than at any point before to support aircraft operators and maintainers in their quest for maximum efficiency.”