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Read this story in our July 2022 printed issue.
Ahead of the 2022 edition of Frieze New York international art fair, a partnership with VistaJet marked the beginning of a series of opportunities for VistaJet members to connect with art in the most exclusive ways.
Founder and chairman Thomas Flohr says: “We believe this partnership will allow our members to pursue their passion for art in the simplest way, anytime and anywhere. Frieze Fairs are ultimately about connecting world-leading international galleries with the most renowned global collectors, and we are excited to create yet another innovative service for our clients through our partners in excellence.”
Frieze New York is set to bring together over 65 of the world’s major galleries to exhibit ambitious solo, group and themed presentations from groundbreaking artists. VistaJet Programme members can get a first look at the Frieze viewing room five days prior to the opening of the art fair, from 40,000 ft in the sky, anywhere in the world. They will be able to enter the viewing room from the comfort of their seat and unlock the most cutting-edge and immersive technology to preview, select and acquire pieces of art.
To accompany members throughout their exclusive art journey, a Frieze curator will also be available to virtually chaperone them into their initial exploration, featuring highlights from the show and unmissable pieces.
Members can request VIP access to the other international Frieze Fairs, including Seoul (2-5 September), London (12-16 October) and Los Angeles (dates to be announced).
VistaJet will also be hosting a number of art activation events throughout the year with Frieze, enabling its members to connect in person with like-minded artists, collectors, curators and art patrons from around the world.
“Frieze is delighted to announce its new VIP partnership with VistaJet and open the door to its members,” says global head of VIP Megan Leckie. “Debuting on the occasion of Frieze New York 2022, the collaboration will bring the best in contemporary art to VistaJet audiences across the globe, creating yet another incredible way to connect with art.”
