Together with yacht brokerage Edmiston, Farnborough Airport has created its largest ever air-side advertisement on the airport's radar tower. From this week, the award-winning terminal's welcome wall and customer service vehicles will feature Edmiston's red branding, a newly-designed Edmiston Lounge will be open and, in July, the terminal's 18m high air-side radar tower will showcase the Edmiston branding.

The Edmiston Lounge is a fully bespoke design filled with rich fabrics and furniture paired with Edmiston photography, a travel library, works of art and yacht models. In July, on moving airside, the company's creative branding placement will wrap two sides of the airport radar tower. At 18m high and 18m wide, the banner will be the largest ever air-side advertisement in a UK airport.

Farnborough CEO Simon Geere says: “We believe there is great brand synergy between Farnborough Airport and Edmiston in offering exceptional service and unique premium travel experiences. We are delighted to launch our collaboration with Edmiston, and we look forward to welcoming clients travelling through our airport as they await their departure.”

Edmiston CEO Jamie Edmiston adds: “Guests travelling through Farnborough Airport can now experience a slice of the Edmiston lifestyle while waiting for their flight. We will offer them the greatest service and comfort when using the jet terminal, much as they would receive on one of our yachts, providing a completely seamless service from sky to sea.”

This is part of a wider development plan at Farnborough Airport that includes a nearly $43 million hangar investment and the introduction of SAF and HVO fuel (hydrotreated vegetable oil) to reduce both flying and on-site emissions.

Other Edmiston business aviation collaborations include taking over the title sponsorship of The London Heliport in August 2019, to coincide with the heliport’s 60th anniversary. Edmiston undertook a major re-styling of both the interior and exterior terminal, including a complete repaint of the landing, take off and apron areas. And in December 2021 it partnered with TAG Aviation to enable clients to offset their flights through TAG's Carbon Offset programme.