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Business Air News Bulletin
Business Air News Bulletin
The monthly news publication for aviation professionals.

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Global Reach Aviation

BAN's World Gazetteer

The monthly news publication for aviation professionals.

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Global Reach takes an adaptable approach to weather the storm
Global Reach Aviation has had to be something of a chameleon this year, as plans and restrictions were constantly changing. Its team has remained strong and is ready for a busy season ahead.
The Global Reach crew is ready to meet the year head-on.
Read this story in our January 2022 printed issue.

Billund, Denmark-based Global Reach Aviation has had to adapt and re-adapt its plans several times in recent months, but the company says its strength lies in its ability to change course at short notice. “Our staff have been a huge part of our ability to get through a year of constant adjustments,” says COO Camilla Engelbredt. “To be completely honest, we started 2021 not knowing what to expect. In a way, we expected the worst, hoping for the best. Our strategy has always been to maintain our high standard of safety and service while adapting.”

Global Reach operates a CRJ200 and 900. Engelbredt is passionate about the company's products, and hopes to continue flying far into the future: “We want to keep doing what we love. We put a lot of effort into delivering a really good product. We love to make guests happy and we love even more that we have lots of customers coming back. We are more than ready to meet the year with many new tasks, and hopefully not so many adjustments as in last year.”