Swiss charter sales expert Vertis Aviation has promoted Daniella Dawson to its newly created head of sales. It is also bolstering its commercial team with the addition of two charter sales executives located in new offices in Paris, France and Ljubljana, Slovenia.

Dawson is an experienced Vertis team member and has been responsible for developing and managing government, head-of-state and high-net-worth individual charters. In her new role she will be responsible for the day-to-day management of the international charter sales team, development of the Vertis Charter Management Program and supporting new recruits Margaux Laplaine in Paris and Karmen Bukvic in Ljubljana. Vertis says the creation of the head of sales role frees up the executive team to increase focus on global strategic development.

The appointment of Laplaine represents Vertis' first charter sales executive based in France and the hire of Bukvic will add a new location to Vertis' presence in Eastern and Central Europe. Laplaine and Bukvic will be responsible for generating and managing charter sales, encouraging owners to join the Vertis Charter Management Programme and engaging new clients.

Vertis says that in France it is seeing increased demand for flights to Africa and Laplaine's appointment is designed to support local French customers. With extensive experience in Central and Eastern Europe, Bukvic adds key knowledge to the Vertis business.

“We've seen a significant expansion of our French business during the last 18 months, which is being driven by inter-continental and intra-continental requests, particularly to destinations in Africa. It makes perfect sense to add Margaux to our team to support the increased route activity between the two continents,” says Vertis chief operating officer James Foster. “We are also noting once again an uptick in activity in Eastern and Central Europe, making Karmen a valuable asset for us and more importantly our clients.

“Our success stems from continuously aligning our business to the changing needs of the business aviation sector, and this expansion is no exception. Daniella is a proven leader, and both Karmen and Margaux embody the Vertis spirit,” concludes Foster.