As privacy and safety become increasingly important for global travellers, SHY Aviation has launched SHY Lifestyle, opening up preferred partners, hotels, residences, private islands, yachts and ski destinations around the world.

SHY Lifestyle is the global programme for the company's private travellers, a service to help clients feel at home anywhere across all continents.

Families and businesses are willing to travel again, with vaccine status reaching scalable heights. With many travellers rethinking commercial flying, SHY says 79 per cent of UHNWIs are more inclined than before to travel by private jet, considering it a safer and more reliable flight solution. But to date, complexity in booking at destination has remained a concern.

SHY Lifestyle provides the brokerage's frequent fliers with the benefits of an integrated team ready to support them at any step, whether traveling for work, exploring or relaxing. The programme offers seamless access to suites, historical estates, private retreats, yachts and slopes through the simplest cart-to-cabin service, guaranteed privacy and a host of personal services to make clients' journeys simple.

The scheme includes partners across healthcare, islands, slopes, estates and yachts, starting from the best suites in the cities where SHY Aviation customers fly for business and pleasure, such as London, New York, Los Angeles, Dubai, Nice and Moscow; extending to the most in demand sea and mountain resorts, such as Mustique, the Bahamas, Courchevel and St Moritz, as well as destinations that are out of the ordinary.

Head of travel and lifestyle Clare Lickley says: “SHY Lifestyle marks the start of our growing demand for luxury travel management and car-to-cabin service, ensuring our service is not led by volumes of booking, but led by quality, trust and shared values. Our handpicked selection of partners are inspired by the desire to protect, preserve and promote the highest know-how of the best hospitality services. We work every day to ensure customers can access the best the world has to offer. We strive to provide safety, excellence and tranquillity.”