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The monthly news publication for aviation professionals.

ACE 2026 - September 8th

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Victor CEOs rewarded for dedication to brand
Newly-appointed Victor co-CEOs Toby Edwards and James Farley have developed strategic thinking and tactical execution that has earned Victor a place in the Sunday Times Fastest Growing Tech Companies for five years.
Toby Edwards and James Farley have been with Victor right from the early days.

Victor has appointed longstanding employees Toby Edwards and James Farley as co-CEOs, with former CEO Clive Jackson stepping up to the role of executive chairman. This follows the company's successful management buyout in March of this year. Edwards and Farley both joined the brand in its infancy in 2012. Over the past eight years they have been pivotal in establishing Victor as a well-known and respected on demand business aviation company. Having worked closely during this time, Edwards and Farley have developed strategic thinking and tactical execution that has earned Victor a place in the Sunday Times Top 100 Fastest Growing UK Tech Companies rankings for five consecutive years. This has included focusing on a constant programme of improvement across customer acquisition, retention and cost of servicing through sustained investment in technical infrastructure and marketing.

Victor's co-CEOs will continue to build on the company's climate action strategy. Since 1 July 2019, every Victor flight is mandated to fly with a 200 per cent carbon offset programme. In the past 12 months, the company has offset more than 48,000 tonnes of CO2 emissions through a series of UN accredited carbon sequestration programmes. The longstanding aim of becoming the world's most environmentally responsible private aviation company remains centre stage for Farley and Edwards.

A prominent figure in the business aviation industry and leading voice on reducing aviation emissions, former CEO Clive Jackson led a successful management buyout of Victor in March with the support of a small group of new investors. Now as chairman, he remains committed to developing a lower carbon future for business aviation and continues to promote the adoption of sustainable aviation fuel and emissions management across the industry.

Jackson comments: “Victor has weathered the COVID-19 crises and emerged stronger than ever, a testimony to the leadership of Toby and James through some very challenging times. I look forward to providing support and guidance to James and Toby in the coming years.”

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