UK-headquartered PrivateFly has appointed Elliot Bottomley as head of music and entertainment in Europe.

Following a music management background, Bottomley spent four years running Artist Charter, a niche charter broker serving these markets. His role at PrivateFly will involve spearheading the company's flight sales with sector-specific clients, including tour managers, agents and promoters.

The requirements of these types of clients include urgent 'go now' charters; complex and flexible multi-leg itineraries and tours; unusual luggage and equipment; and specific privacy and security demands.

Bottomley says: “I'm excited to be joining PrivateFly at a time of expansion. My understanding and experience of the music and entertainment sectors, combined with the benefits of being part of PrivateFly and Directional Aviation, give us a compelling offering to both existing and new clients. Arranging private charter in the music industry particularly, requires responsiveness and exceptional attention to detail. There's a huge amount of this at PrivateFly, so I'm really looking forward to our goal of becoming the 'go to' charter provider in this sector.”

PrivateFly CEO Adam Twidell adds: “The music and entertainment industries are key corporate sectors for on demand private jet charter and, as part of Directional Aviation, we are well-placed to offer them an industry-leading safety and service culture, plus exclusive aircraft offerings, enabled by our group's own fleet and increasing buying power. We'll be developing our service further in a number of ways this year, including a targeted sustainability offering.

“PrivateFly has already developed excellent client relationships in the music and entertainment sectors, but with Elliot now on the team, 2020 is set to see this become a key growth area for us.”